All About Us

Welcome to LOVE Bridal Boutique! A bridal sanctuary full of inspiration and love, with a range of refreshingly different, stylish and elegant bridal gowns and accessories for the modern bride.

LOVE was opened in the summer of 2012 in the fabulous market town of Altrincham, Cheshire, by Emma and Jonny Draper. Quickly awarded ‘Best New Retailer’ in the You & Your Wedding Magazine Awards, swiftly followed by ‘Best Bridal Retailer in the UK’ in The Wedding Industry Awards (TWIA), LOVE gave brides-to-be an unrivalled experience which hadn’t been available to them previously.

Celebrating 10 incredible years of LOVE in 2022, the boutique remains a destination for brides-to-be across the North-West and beyond. It continues to go from strength to strength, with wonderful reviews from brides visiting both nationally and internationally, not only due to the labels the boutique carries, but because of the experience delivered to them (see what our beautiful brides say about their experiences here!)

Here at LOVE, our brides are at the heart of everything we do and we pride ourselves in building special relationships with them as we share in one of the most magical moments in their lives. During your appointment with us, you can expect to enjoy a relaxed experience with our intuitive, caring stylists on hand to give you their full, undivided attention and expertise without any pressure. We only ever take one appointment at a time, meaning you have the boutique completely to yourself for the utmost privacy and memorable bridal experience.

We can’t wait to meet you!

Emma Draper

Boutique Owner

Emma’s wealth of experience in the industry has always been reflected in the designers she chooses to work with, offering some of the world’s best bridal brands to her brides.

Her knowledge of bridal fashion, fabrics and the all important fit of wedding dresses, coupled with her infectious enthusiasm for giving brides-to-be the ultimate wedding dress shopping experience, means her brides trust her implicitly in the build up to their big days and leave the boutique in a bubble of excitement about wearing their dress and their dress shopping experience.

“LOVE Bridal Boutique is so beautiful and intimate and provides the perfect backdrop to picking your wedding dress with loved ones. But above all, Emma and her team are so kind and knowledgeable – they helped give me the confidence to select my perfect dress, even when it was something completely different to what I imagined. Emma’s gentle encouragement made me feel like a million dollars, and that feeling lasted right the way up to the end of my wedding day. I honestly couldn’t recommend them enough, and I’m so glad that I chose to visit this beautiful shop!” – LAUREN

Charlotte Nash


Emma’s right hand woman, Charlotte, works across all areas of the boutique from booking in and running appointments to checking and pressing all of our bride’s beautiful dresses to perfection when they arrive at the boutique. She is a fountain of knowledge about all of our designers and as a First Class graduate in Costume with Textiles is seriously obsessed by costume, textiles, art and photography.

Charlotte is in her element surrounded by the amazing gowns and fabrics from our super talented designers and her gentle and caring personality and incredible hugs means that each and every bride she meets feels totally special. She loves to help our brides find their perfect dress and style them to perfection!


“Charlotte, I cannot thank you enough for all of your help, advice and professionalism. LOVE is the shop of wedding dress dreams … From the first visit with my Mum when I found my gorgeous Sassi Holford dress to collecting my dress, you made me feel so welcome and comfortable – I can’t tell you how important that is when you’re a bride to be and you walk into a bridal shop not knowing what to expect.

You were always such a delight… I can’t thank you all enough, I felt like a real princess on my wedding day.” – RACHAEL

Jonny Draper

Owner & Wedding Photographer

As a full time, award-winning wedding photographer, Jonny brings extensive industry experience to LOVE and works closely with Emma behind the scenes. He is involved in buying trips, marketing, social media, photoshoots (of course!) and all things business related.

Jonny has been the photographer of choice for a large number of our LOVE brides and is often seen at our events and at LOVE too.

Find out more about award-winning photographer Jonny here >>

The Boutique

Step inside our beautiful, relaxing bridal boutique where you will have exclusive use of the boutique and luxurious dressing room for the duration of your appointment. From the moment you meet us and straight through to your wedding day, we will be on hand to provide a stress-free, one-to-one, unrivalled and memorable experience. By personal appointment so we can get to know you and your style intimately.


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